In 1994, jane iredale's Amazing Base, impressed customers, dermatologists and even plastic surgeons for it can conceal, calm and protect the skin. Today, jane iredale expanded its collection from makeup, sunscreens to supplements.Jane has always thought of makeup as an essential part of a woman's sense of well-being and she wanted to make that easy to achieve. That's why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin. Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.This has had an international resonance. The jane iredale brand is carried throughout Australia and world-wide in more than fifty countries.