Rene Furterer story takes root in Provence, France. Influenced by his grandmother, he became fascinated with botany at a very young age. Aware of the richness of flora and its fragrances, this visionary young hairdresser observed nature and a deep-seated belief was born in him: the beauty of hair, is inspired by that of plants.

He understood that a head of hair flourishes from a scalp that is cared for, just as plants grow best in fertile, managed soil. He thus developed a method of scalp treatments and massages that would revolutionize hair care. I turned towards nature to try formulas that seemed likely to improve the general state of hair. I worked on the assumption that nature, with all of its riches, would provide me with inexhaustible resources.- Rene Furterer