For over 30 years, Murad has been committed to developing clinically proven, cruelty-free products that meet the meticulous standards for safety, efficacy and care you'd expect from a doctor. Plus, they're supported by Dr. Murad's industry-first research for the most advanced formulas that don't just consider a symptom or concern, but rather address total skin health. This brand operates on these four pillars: 1. eat your water (ingest liquid in fruits and veggies); 2. awaken your body (through exercise and movement); 3. be kind to your mind (mental health and stress management), and 4. nourish your skin (with science-based skin care). For Murad, skin care is health care and self-care.