Behind Living Proof's story is a beautiful chemistry. An alchemy of brilliant scientists coming together with industry veterans to fully solve beauty problems.

They analyzed 1,000 competitive products that have been in the market for the past 30 years and discovered they all relied on the same off the shelf ingredients and just a lot of marketing. They offered little science and most of them were far too ineffective to make any real lasting impact. Thus began their quest to search for real, scientific solutions that solved the root cause of your top hair concerns: frizz, damage, and fullness. Today, this breakthrough brand continues in doing hair care differently and you are the Living Proof.