Between September 15-21st, fashionistas of Vancouver celebrate forthcoming style trends during Vancouver Fashion Week. The event is a semi-annual showcase, bringing together buyers, media, celebrities, industry professionals, and innovative designers from around the world to celebrate creativity and fashion. Diversity and multiculturalism are VFW's core values. And let's not forget the BIG one, which has just wound-up on the east coast: New York Fashion Week.

The events, of course, are to showcase the work of designers, and next season's fashions. However, there is also a focus on makeup trends! Backstage at the shows, there is a dizzying frenzy of creativity, ingenuity, and ... PRODUCTS to create the sensational looks seen on the runway!

There is no best brand, nor do makeup artists exclusively use one brand, unless they're under contract with a particular brand whom has been sought to provide makeup for a designer. Makeup artists use what works for the medium which they require products be it HD, flash photography, bridal, special effects, or runway they need products which endure the medium, perform, and deliver results: a higher percentage of pigment in the products, formulation (SPF and flash photography: not so good together!), versatility, colour range, and price. It costs a LOT to maintain an artists kit, and though many receive freebies/gratis, some rely on professional discounts from cosmetic and skincare companies.

YOU seek the best in beauty, of course, and Eternal delivers! Our inventory includes brands which are coveted by makeup artists. Weve got our finger on the pulse of AWESOME, and have introduced some very cool brands into the Canadian market some, exclusively!

If youre seeking products with wow factor, and want your arsenal of beauty to deliver bang for your buck, please allow us to introduce you  the must haves  and up & coming brands which actually exist in makeup artists kits, are used by pros, or are quickly building popular momentum:

Skincare
Clarisonic Mia and FOREO Luna

More and more, we're beginning to see FOREO's Luna Mini in artists' kits, as the medical grade silicone is bacteria resistant, holds a charge for months on end, and its sonic cleansing not only thoroughly cleanses skin, but gently exfoliates and softens it, too! If you're going to make an investment in beauty this season, FOREO Luna should be at the top of your list!

philosophy

Purity Made Simple Cleanser: available in various sizes, as well as portable cleansing cloths, Purity Made Simple does what it's supposed to do, GENTLY, and is conducive to all skin types! philosophy's Micro-Delivery Mini Peel brightens and refines, while When Hope is Not Enough Moisturizer gives a burst of hydration to models' skin!



SkinCeuticals
Hydration, hydration, hydration! If a model's skin is parched from travelling, long hours, or late night celebrating, regardless of what type of makeup is applied, the skin will not look good! SkinCeuticals' Hydrating B5 Mask plumps thirsty, tired skin right up, and when followed by Hydrating B5 Gel under a moisturizer, the skin shall thirst no more!


Also often spotted behind the scenes at fashion shows:
Embryolisse Lait Creme Concentré (one of THE staples in every makeup artists' kit!)

• Primers from Whip Hand Cosmetics, as well as the incredible, new Primer Spray from Skindinavia!
• Ultra Foundation from FACE atelier (another staples in many pros' kits!)
• Concealer and Setting Powder from AmazingCosmetics.
• Diamond Perfect Finishing Powder from Purely Cosmetics.
• Setting sprays from FACE atelier and Skindinavia to lock the looks for the runways and hot lights!
• Oodles of products stored in Z Palettes!